AUGUST 2019 by DONGLIN KIM

  • LinkedIn
  • Email - Get in touch!
White_PNG.png

WEEVE MOVE, MEET, CONNECT

Create and share your

car ride together 

CLIENT

InMotion Jaguar Land Rover

ROLE

User Researcher, Service Designer,

UX/UI Designer

DURATION

Jan - Mar 2018

TOOLS

  • Illustrator
  • Photoshop

TEAM

Inji Shin

Jieun Lee

Preedashanok Somprasart

 

PROJECT OVERVIEW

THE BRIEF

Develop Mobility as a Service for urban millennial

professionals who are not likely to own a car

TARGET END USERS

18 to 34 millennial professionals in London

who are unlikely to consider owning a car

either Jaguar Land Rover or other vehicles.

KEY CONSIDERATIONS

Develop a service concept that InMotion can

utilise and add value to their existing platform

called Liquid, which is a high-end car rental service that delivers and picks up cars directly to customers.

INSIGHTS FROM PRIMARY RESEARCH 

1. The context in which they need a car

They preferred to use public transport in general due to issues such as parking and traffic congestion. They were using cars when they needed them in specific situations such as going to a festival outside London or caring for international clients.

2. Social needs around using cars

We discovered that young professionals were using cars as a tool for making their relationship stronger and spend time with people they value in both business and personal contexts.

3.  Need flexibility based on variations of their priorities

Following the work-life blended lifestyle, their mobility usage has also been blended.

They need a flexible and customised solution that they can tailor to their various situations.

FROM INSIGHTS TO PROPOSITION

A service that helps young professionals to build up their relationships and transform their car journeys into meaningful time to socialise

  • Grouping - Creating groups with people that users want to share rides. 

  • Customise - Planning journeys that easily suit their needs.  

  • On-demand - Directly delivered to and picked up from them whenever it is convenient.

 

THE SOLUTION: WEEVE

WHAT IS WEEVE

Weeve is a platform that professionals can create customised groups and use carpooling service with people in the groups. Watch the video below to see how it works.

(Turn on the volume to listen)

Main page

Create a group

Join other groups

Group page

Book a car

Manage your journeys