AUGUST 2019 by DONGLIN KIM

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DOUGH Stretch your potential

Designing the first step

to think about your career

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CLIENT

Telefonica Alpha

ROLE

User Researcher, Design Strategist,

UX/UI Designer

DURATION

Oct 2018 - Jan 2019

TOOLS

  • Illustrator
  • Photoshop
  • Flinto
  • Sketch

TEAM

Ally Rosam

Karen Rozenbaum

 

PROJECT OVERVIEW

THE BRIEF

How can we empower young people to successfully navigate life’s transitions by leveraging data and AI?

THE CHALLENGE

Our team tackled the challenge of exploring ‘what I want to be’ in a context where the future of the workplace is uncertain and when you are in the process of learning how to work.

THE FOCUS

We focused on key moments in 16 to 24-year-old young people’s lives, when they had to decide what they want to be in the future. 

INSIGHTS FROM USER RESEARCH 

Even with the information that exists on the internet regarding new jobs and technology,

young people had little knowledge of emerging roles outside traditional careers and they were often influenced by their immediate social environment.

 

Also, due to the high levels of anxiety and pressure from parents, teachers and society in general, they were struggling to envision what they could become in the future.

As a consequence, they were making an uninformed decision in auto-pilot mode. 

FROM INSIGHTS TO SOLUTIONING

  • Open up possibilities instead of closing them down

  • Changing the first step from picking a career to understanding yourself better 

  • Changing them from auto-pilot mode to making more informed decisions, allowing them to be more conscious and in control of their futures

THE SOLUTION: DOUGH

Dough is a peer-to-peer discovery app for young people that will help them better understand themselves and others in the world of work. It provides opportunities to learn from and become inspired by videos shared by professionals sharing how they work and their work environments.

WHAT DOUGH PROVIDES

Discovering how you might like to work

Dough learns and analyses users’ reactions to each video and provides data in the form of a profile about how they might like to work and what might be important to them, which facilitates greater self-awareness.

Details beyond traditional job descriptions

See how people work, what they do and what the environment is like. Users can learn working lifestyle and personal details that help them imagine what their life could be like and compare reality and expectation.

Watch the video below to see how it works.

Inspiration from real professionals

By showing videos created by professionals themselves and providing them randomly to explore, Dough allows users to broaden their perspective on future possibilities regarding work. 

(Turn on the volume to listen)

 
 

ACKNOWLEDGEMENT

Shortlisted by Telefonica Alpha

Our team was selected as a finalist among 23 groups to present the service at Alpha’s innovation facility located in Barcelona.

Pitch at the Department of Education

We were invited by The Department of Education

to present the project at their office, sharing

our approach to the solutioning.