AUGUST 2019 by DONGLIN KIM

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WEEVE

Transform your journey into meaningful time to socialise

WHAT IS WEEVE?

Weeve is a service that helps young professionals to create a customised group and carpool with people in the groups. 

 

With Weeve, you can build up connections in their mutual journey with reliable people in your groups.

Year  2018

Client: InMotion Jaguar Land Rover

Tutor: Clive Grinyer

Teams: Inji Shin, Preedashanok, Jieun Lee

My Role: User research (In-depth & Guerrilla interviews), Persona, Storyboarding,

Ideation, Video, Brand identity and UX/UI 

 

 

MISSION

Develop inter and intra urban mobility solutions

for target users called City Mixers

The project mission received from InMotion Jaguar Land Rover was to develop an urban mobility solution for City Mixers. 

City Mixers is a representative term of target end-users who are aged between 18-34(Millennials), living in urban areas and are not likely to own a car. 

UNDERSTANDING THE TARGET USERS

Who are the City Mixers?

What are their needs?

SERVICE PROTOSITION

A customized mobility service that helps target users to connect

with people tailored to situations and needs

OUTCOME

Weeve is a Mobility as a Service app that people can use

to create or join groups and share rides